Sec. 7.3. Objectives.
The objective of the regulations of this Article is to provide a balanced and fair legal framework for the design, location, installation, operation, repair, and maintenance of signs that:
1. Promotes the safety of persons and property by ensuring that signs do not create a hazard by:
a. Collapsing, catching fire, or otherwise decaying;
b. Physically obstructing travel ways;
c. Confusing or distracting motorists; or
d. Impairing drivers’ ability to see pedestrians, obstacles, or other vehicles, or to read traffic signs; and
2. Protects the public welfare and enhances the appearance and economic value of the landscape by reducing and preventing sign clutter;
3. Protects the integrity of the Town’s “small town” character;
4. Ensures that signs are compatible with their surroundings, and prevents the construction or installation of signs that are a nuisance to occupants of adjacent and contiguous property or users of the public rights-of-way due to brightness, glare, reflectivity, bulk, location, or height; and
5. Provides timely, fair, and consistent permitting and enforcement. (Ord. 1216 §1 (Exh. A), 2016)